Twitter is a great way to attract both active and passive candidates alike when recruiting, but with so many Tweeters and companies vying for attention and only a few seconds to make an impression in a feed which is continually scrolling, how do you make sure that your tweet has the required impact?
If you think that attaching a stock image to your Tweet boldly stating ‘We’re Hiring’ is going to cut the mustard then you can think again. This is the equivalent of throwing a pea at an elephant and hoping that it will notice. To grab attention in the ever expanding Twittersphere your image needs to be striking, focussed and original.
Here are 8 great examples of how to tweet a job vacancy to make the right sort of impact.
We're #hiring! Click to apply: Junior Account Manager (m/w) – https://t.co/ugA6e1RN7m #Sales #LEGO #Munich #Job pic.twitter.com/hK9sWzCP37
— LEGO_Careers (@LEGO_Careers) February 9, 2016
Ok, So Lego have a particularly strong brand and playful product at their disposal, but sourcing the right talent is important to a business. So everyone who is recruiting should take a little more time and make a little more effort to come up with something more creative and striking, which is relevant to the role being advertised.
Even if your company manufactures and sells toothpicks, with a little imagination (We’ll get straight to the point?) it should be feasible to come up with something that both attracts attention and gives some indication of the positon, product or company.
The other positives with this Lego tweet are that the job title and location are clearly stated and the ‘Bring It To Life’ is a bold statement which demonstrates the company ethos.
It is also worth noting that in the Tweet itself the location, sector and company are hash-tagged to ensure that the vacancy can be found easily by an audience searching for those terms.
Take care on the roads around #Guildford as a PDC #Driver https://t.co/7wjysGg8T1 #Jobs pic.twitter.com/QwjYBuaG3U
— Boots Jobs (@Boots_Jobs) January 28, 2016
In this clever Boots advert you instantly know what the vacancy is for and the use of the pill indicates that it is for the pharmaceutical sector. The tweet includes a play on words including ‘care’ which is a strong part of the company’s brand.
Similarly to Lego, Boots has a strong brand to leverage and I am sure they will have a large creative department to come up with all their ideas and visuals, but an advert which is just as clever can just as easily be created with a free online design application such as Canva.com and a little imagination.
We're HIRING in the #UK! This is your chance to work for a fun #tech #startup https://t.co/VO9KbU6rtX #jobs #career pic.twitter.com/wF2KTrmKcr
— Drivr (@drivr) January 20, 2016
This jobs vacancy tweet isn’t quite as targeted as the Lego or Boots examples, as the only information that is immediately available is that it is a tech start-up recruiting in the UK. What makes it a good tweet, however, is that you immediately get a feel for the people and the ‘fun’ company culture within the organisation.
This sort of image won’t attract everyone, but that’s the point, only like- minded individuals are likely to apply. Again the location (UK) and sector (tech) are hash –tagged for search purposes.
Want to work at @eRevalue? Join our #London team https://t.co/xav89PAa14 #sustainability #ESG #tech #startup #hiring pic.twitter.com/EA20p0beE2
— eRevalue (@eRevalue) January 19, 2016
Similarly to Drivr this tweet instantly demonstrates the type of employees they recruit at eRevalue and it also has the added bonus of giving you a sense of the working environment.
Join our team – check out roles in #London & #NYC! https://t.co/oVT9UvX1Pq #hiring #jobfairy #IoT pic.twitter.com/mDmIKVcWJr
— EVRYTHNG (@EVRYTHNG) January 11, 2016
Not every company will want to use humour in their Twitter adverts. It will very much depend on the image and company culture of the organisation, but it is a really good method to get people to pay your post some attention.
However, if you decide to use humour, don’t just randomly pluck something funny off the internet or throw something together. Be original, make sure it is relevant to the role (IoT) and be on brand in terms of company colours and fonts etc…so that the advert looks like it is from a professional organisation.
The team is growing… we're interviewing for 2 new very different roles! #jobs #salesjobs #craftbeer #sales #London pic.twitter.com/v5mg0EtiDO
— Heathwick (@HeathwickUK) January 30, 2016
Not all products or services are sexy. But if you do happen to manufacturer something that is desirable or may appeal, then making the product the star of your Twitter campaign can have a massive impact.
This is especially relevant for sales positions, as it is likely to be people already in the industry or people who are passionate about the product who will be the best candidates for the position.
Sales Associate – Express: (#Troy, MI) https://t.co/hzvD40PCdY #Sales #Job #Jobs #Hiring pic.twitter.com/EsdRNTvziI
— ExpressCareers (@expresscareers) February 9, 2016
Similarly to Heathwick, Express has made their product and service the centre piece to the advert which will instantly appeal to people who ‘love fashion’. The tagline ‘Live your style’ is also very emotive and will connect with their target audience.
We're #hiring a #SEO #Manager, dont miss out #JobOpps #manchester #digital #marketing #artsdigital #ApplyNow pic.twitter.com/J8yYfGGZVC
— Forever Digital (@FVRDigital) February 15, 2015
By having a unique and strong brand and incorporating it in your design will ensure that your advert stand outs amongst the stock images and imageless tweets, and people who are familiar with your brand will instantly know that it is for a vacancy with you.
The copy in this instance is clear and including the Google logo reinforces the purpose of the position.
So there you have it, a review of my recent favourite job advert tweets. Not all of them are perfect, but they all have something that made them jump out at me from within my Twitter feed.
As demonstrated, it isn’t just the big brands such as Lego and Boots that can demand attention. By taking a little more time to take photos, think outside the box and work on your designs can ensure that your job vacancy will stand out from the crowd. And don’t forget by including and hash-tagging the most appropriate keywords in your tweet such as job title, sector and location will also give your tweet the best chance of finding its most appropriate audience.
Author: Gary Skipper is the Marketing Manager of Newman Stewart Executive Search and Selection.
Information about joining the Navy, Army or Air Force.
A website that helps students and employers to connect.
A website that helps graduates find jobs in Australia and New Zealand.
A website listing internships and graduate positions in New Zealand and overseas.
A recruitment site that uses tests and skills profiles to match candidates, including those with limited work experience, to jobs.
A website that lists graduate job vacancies and internship opportunities.
Student Job Search
Listings of temporary job vacancies for tertiary students.
An online service connecting workers aged 55 and over with employers looking for experienced staff.
A Māori-focused employment opportunities website.
An agency specialising in Māori and Pacific employment.
Māori and Pacific Jobs
A jobs board that lists vacancies with a Māori or Pacific focus.
A website providing CV, user profiles and career development resources, and a job board.
A website that lists CVs posted by job seekers and vacancies posted by employers.
A website that allows you to promote yourself to employers by creating an online profile describing yourself and your skills.
A site that matches job seekers' skills with current vacancies in a wide range of fields.
An online open job market where people list jobs they need doing, and registered users submit a price for doing the work.
An online service connecting part-time job seekers and employers. Job seekers create profiles, and employers can then view, shortlist and contact candidates.
Association for Supported Employment New Zealand
Provides links to a variety of supported employment organisations that help people with disabilities.
Deaf Aotearoa New Zealand
Employment consultancy service for deaf people that supports you in your job hunt, including helping you decide on career options and work on your CV.
Ministry of Social Development – Mainstream Employment Programme
The Mainstream Employment Programme provides subsidies, training and support to help people with disabilities get work in the state sector.
Helps people with disabilities, injuries and illness find work.
Supports people with experience of mental illness to choose, get and keep jobs.
Accent Health Recruitment
A recruitment agency helping health professionals find work in New Zealand.
Search for seasonal job vacancies across the country, in many industries.
A job vacancy site listing a range of short-term work across New Zealand, mainly in hospitality, agriculture and horticulture.
Working in New Zealand
Find information on employers and recruitment agencies relevant to the occupation and industry you want to work in.
A site that links New Zealand employers with skilled migrants who are eligible to work, and currently live or intend to live, in New Zealand.
Workhere New Zealand
A company that connects skilled migrants and expat Kiwis from around the world to New Zealand-based companies with jobs in demand.
A Hawke's Bay general recruitment agency.
A wide range of job vacancy listings and industry profiles in the Clutha District.
A Wellington recruitment agency that specialises in placing people in permanent, temporary and contract positions in the Wellington region.
A Nelson-based human resources company helping people find work in Blenheim, Christchurch, Marlborough and Nelson.
A Queenstown-based agency who also provide career and job search advice.
Tauranga-based recruitment agency with vacancies in engineering, manufacturing, energy and healthcare. They also provide CV writing, redundancy and career-coaching services.
Otago Daily Times
Job vacancies listed in the Otago daily newspaper, across a range of industries.
Palmerston North Personnel
A Palmerston North-based general recruitment agency providing a service in the Manawatu.
A Christchurch-based recruitment company specialising in commercial, industrial and human resources job placement.
An Auckland-based general recruitment agency placing people in temporary and permanent positions.
A Hamilton-based agency listing casual and permanent vacancies, as well as services and advice for job seekers and employers.
Work Location: Kenya – Nairobi
Other Possible Locations: KITUI OR EASTERN KENYA
Expected Travel: up to 30%
Language Requirement: Employee Duration: Active Full-Time
Type of Post: Accompanied – Family
Funding: THIS POSITION IS PENDING DONOR APPROVAL
Type of Contract: Local
Our diversity is our strength; we encourage people from all backgrounds and experiences, particularly women, to apply.
At CARE, we seek a world of hope, tolerance and social justice, where poverty has been overcome and people live with dignity and security.
This has been our vision since 1945, when we were founded to send lifesaving CARE Packages® to survivors of World War II. Today, CARE is a global leader in the movement to eradicate poverty. In 2015, CARE worked in 95 countries and reached 65 million people with an incredible range of life-saving programs. We also put women and girls at the center of our work because we know that we cannot overcome poverty until all people have equal rights and opportunities. We seek dynamic, innovative thinkers to further our mission. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us.
CARE seeks a Deputy Chief of Party/Service Delivery Technical Advisor (DCOP/SDTA) for an anticipated USAID-funded project ‘Family Planning/ Reproductive, Maternal, Newborn, Child and Adolescent Health in Eastern Counties of Kenya.’ This procurement is expected to be a five-year cooperative agreement in the $10-$25-million USD range; it is expected to be released in February 2017 and awarded in July 2017.
This position is subject to project award and funding. The position is expected to be based in Kitui or Eastern Kenya.
This position will be employed on a local contract.
DEPARTMENT OF LABOR AND EMPLOYMENT
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